
Second Life
A fire-damaged 1962 estate in the Oakland Hills, rebuilt around the bones worth keeping, and a presentation system that lets a prospective client understand the whole transformation without anyone there to walk them through it.
- Challenge
- Beautiful finished photography said nothing about the boarded-up, gutted, fire-damaged house underneath it. Presented as a normal gallery, the most demanding job the firm had taken on would have read as a nice modern house.
- Intended outcome
- One project becomes the firm's most persuasive sales asset: a link you can send a prospective client, that they explore alone, and come back from already understanding how the architect thinks.



